Executive Summary
Founded GTM strategy for PamGro’s EOR offering. Built outbound motion targeting 11-500 employee companies. Generated 10 qualified meetings, contributed to 2 closed customers and 1 enterprise opportunity worth $30K-$50K ARR.
Context & Challenge
Wisestep is a B2B SaaS company that launched PamGro, an Employer of Record (EOR) service to help businesses hire and manage cross-border teams. The company needed an initial go-to-market engine to establish market presence and generate qualified enterprise sales conversations.
PamGro entered a highly competitive market against established global players. The venture had zero outbound infrastructure, lack of clear ICP qualification criteria for 11–500 employee companies, and no structured sales handoff processes to convert initial interest into signed agreements.
Strategy & Architecture
Architected a focused GTM motion concentrating on fast-growing technology companies expanding overseas. Defined ICP tiers by headcount, funding stage, and hiring triggers. Established an outbound pipeline pairing personalized multi-touch sequences with customized sales enablement materials.
Outcomes & Quantified Results
Generated 10 qualified executive meetings, converted 2 paying enterprise customers, and generated an enterprise pipeline opportunity valued at $30K–$50K ARR within the first two operating quarters.