Strategic Work & Case Studies

Strategic case studies covering GTM redesign, outbound demand generation, and AI-powered RevOps workflows.

B2B GTM Systems and Case Studies

Explore real-world case studies detailing outbound engines, marketing automation overhauls, and pipeline acceleration systems.

  • Outbound GTM & RevOps at LanceSoft
    Built outbound demand-generation programs across staffing and HR technology using account targeting, enrichment, cold email and multi-touch engagement. Architected AI-powered RevOps workflows using Clay, Make, AI agents and HubSpot.
  • GTM Strategy & Outbound Motion for PamGro
    Founded GTM strategy for PamGro’s EOR offering. Built outbound motion targeting 11-500 employee companies. Generated 10 qualified meetings, contributed to 2 closed customers and 1 enterprise opportunity worth $30K-$50K ARR.
  • AI-Powered RevOps Automation
    Built AI-driven workflows for PamGro using Clay, N8N, Make and Zapier for outbound sequencing, lead enrichment and pipeline operations. Reduced operational overhead by 5 hours per week.
  • Partner Growth & Publisher Networks at Sportskeeda
    Built publisher and creator growth programs with co-marketing and revenue-share partnerships. Achieved 21% increase in traffic and revenue, 30% improvement in partner conversion efficiency.
  • B2B GTM System Redesign
    Rebuilt the go-to-market motion for a B2B SaaS platform, unifying positioning, cross-channel campaigns, and sales handoffs to drive 2.4x pipeline growth.
  • Marketing Automation Overhaul
    Architected a lifecycle-based automation framework in HubSpot, cutting workflow maintenance time by 70% while improving customer conversion rates by 35%.
  • AI-Enabled Content Engine
    Engineered an AI-augmented content production system with human editorial oversight, tripling publishing velocity while cutting production time by 50%.
  • Demand Generation Framework
    Architected an integrated multi-channel demand generation framework across paid, organic, and outbound motions, boosting pipeline predictability by 80%.