Executive Summary
Built publisher and creator growth programs with co-marketing and revenue-share partnerships. Achieved 21% increase in traffic and revenue, 30% improvement in partner conversion efficiency.
Context & Challenge
Sportskeeda is a global sports digital media platform serving millions of monthly active fans. The business sought to scale audience reach and monetize high-intent sports categories through an expanded publisher and creator partnership ecosystem.
Independent creator onboarding was disjointed, lack of transparent revenue-sharing tracking created partner churn, and partner-referred traffic suffered from high initial bounce rates.
Strategy & Architecture
Engineered a modern creator partner program featuring streamlined digital onboarding, standardized revenue-share tiers, and automated performance reporting. Created co-marketing distribution loops to cross-promote sports coverage.
Outcomes & Quantified Results
Drove a 21% increase in referral traffic and associated monetization, while improving partner conversion efficiency by 30% and cutting creator onboarding time from 14 days to under 48 hours.