Where marketing strategy becomes working systems.
An AI-native marketer who can design, orchestrate and ship marketing systems. The Lab demonstrates the methodology interactively: strategy, research, AI agents, build, automation, measurement and iteration.
Five interactive experiences
- AI agent ID cards — the six agent roles in my workflow, with inputs, outputs and boundaries.
- Build your GTM system — drag and connect marketing components to reveal the resulting motion.
- AI agent assembly line — watch a project move from idea to deploy through the agent pipeline.
- Explore this website — an explorable map of this site's actual, verified architecture.
- Run a marketing build — a simulator that assembles a marketing system from goal, audience and constraint.
Build log
The Lab also documents verifiable builds from this repository: the Sanity-powered Thinking CMS, the prerendered static pipeline with a self-healing sitemap, the GTM Intelligence Engine, the interactive marketing tools suite, the featured-image generation pipeline, and this Lab page itself.
Keep Exploring
- Interactive marketing tools — decision frameworks encoded as software.
- Research-led articles — the strategy behind the systems.
- Case studies — GTM systems in production.